Despacho: Módulo XVI, 314
+34 91 497 2872
+34 91 497 8725
shintaro.okazaki@uam.es
Last updates: 18/11/2008
 
Conference Presentations
1) International conference:
  "Understanding advertising standardisation in an European context: An empirical model", in the 34th European Marketing Academy (EMAC) Conference 2005 : Rejuvenating Marketing: Contamination, Innovation, Integration. Bocconi Univeristy, Milan, Italy, May 27, 2005.
  "Let me browse my mobile: Understanding basic profiles of mobile Internet adopters", in the 12th Biennial World Marketing Congress. University of Muenster, Muenster, Alemania, July 8, 2005.
  "Feminism and Women's Role Portrayals: A cross-cultural analysis in the U.S. and Spain", in T. Singh (ed.), Proceedings of the 12th Biennial World Marketing Congress. University of Muenster, Muenster, Germany, July 8, 2005.
  "Effects of mobile advertising on branding", in the 2005 Annual Conference of the Japan Academy of Advertising , Okinawa International University, Naha, Japan, November 13, 2005.
  "Website Standardization of America's Top Brands: An Empirical Assessment", in the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, Spain, July 12, 2005.
  “Gender differences in the perceptions of mobile internet usage: Performance, ease of use, and fun”, in the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, Spain, July 12, 2005.
  "Sex Roles and Magazine Ads: A Cross-Cultural Content Analysis in Spain and the U.S.A.", in the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, Spain, July 13, 2005.
  "Identifying the degree of online standardisation: A cross-national analysis of American brands' websites in Europe", in the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Germany, June 3, 2005.
  "Antecedents and consequences of advertising standardisation: A conceptual model and research propositions", in the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Germany, June 3, 2005.
  "Evidence from Japan: A preliminary scale development of consumer perceptions on mobile portal sites", in the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Germany, June 4, 2005.
  “External search, content credibility and intrinsic gratifiers influencing attitude toward wireless ads", in Asia-Pacific Conference of the Association for Consumer Research , Seoul, Korea, May 14, 2004.
  “Capturing heterogeneity in wireless advertising perceptions: A Japanese case", in the 2005 Conference of the American Academy of Advertising , Houston, Texas, USa, March 31, 2005.
  “Consumer acceptance of wireless advertising: An exploratory study", in the 2004 Conference of the American Academy of Advertising , Baton Rouge, Louisiana, USa, March 31, 2005.
  “Attitude towards wireless ads: The case of Japanese consumers", in the 33rd European Marketing Academy (EMAC) Conference 2004 : Worldwide marketing? Murcia, Spain, May 19, 2004.
  “Right messages for the right site: Online creative strategies by Japanese multinationals", in the 2003 Conference of the American Academy of Advertising , Denver, Colorado, USA, March 28, 2003.
  “Corporate image reflected on Japanese multinationals product-based Websites: A cross-cultural examination", in the 32nd European Marketing Academy (EMAC) Conference 2003 Marketing: Responsible and Relevant? Glasgow, UK, May 22, 2003.
  “Online information strategies by Japanese multinationals: A content analysis of Web ads in Japan, Spain and the U.S.", in Academy of Marketing Science 2002 Multicultural Marketing Conference , Valencia, Spain, June 28, 2002.
 

“Reflections of the self: Internet advertising standardization by Japanese multinationals in Japan, Spain and the U.S.”, in International Conference Building Transatlantic Bridges: Comparative Mass Communication Research , Association for Education in Journalism and Mass Communication Research and Knight Foundation, London, UK, January 6, 2002.

2) Spanish conference:
  "Estandarización de Marketing Internacional. Una modelización de las estrategias publicitarias en la Unión Europea" in el XVII Encuentro de Profesores Universitarios de Marketing Madrid , September 23, 2005.
 

“La investigación en España en comportamiento del consumidor" in el XVI Encuentro de Profesores Universitarios de Marketing Córdoba , September 25, 2003.