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| Comunicaciones
a Congresos |
| 1) Presentación oral de trabajos en Conferencias Internacionales: |
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"Understanding advertising standardisation in an European context: An empirical model", en the 34th European Marketing Academy (EMAC) Conference 2005 : Rejuvenating Marketing: Contamination, Innovation, Integration. Bocconi Univeristy, Milan, Italia, 27 de mayo de 2005. |
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"Let me browse my mobile: Understanding basic profiles of mobile Internet adopters", en the 12th Biennial World Marketing Congress. University of Muenster, Muenster, Alemania, 8 de julio de 2005. |
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"Feminism and Women's Role Portrayals: A cross-cultural analysis in the U.S. and Spain", en T. Singh (ed.), Proceedings of the 12th Biennial World Marketing Congress. University of Muenster, Muenster, Alemania, 8 de julio de 2005. |
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"Effects of mobile advertising on branding", en the 2005 Annual Conference of the Japan Academy of Advertising , Okinawa International University, Naha, Japón, 13 de noviembre de 2005. |
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"Website Standardization of America's Top Brands: An Empirical Assessment", en the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, España, 12 de julio de 2005. |
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“Gender differences in the perceptions of mobile internet usage: Performance, ease of use, and fun”, en the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, España, 12 de julio de 2005. |
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"Sex Roles and Magazine Ads: A Cross-Cultural Content Analysis in Spain and the U.S.A.", en the 14th World Business Congress. International Management Development Association , EuroArab Management School, Granada, España, 13 de julio de 2005. |
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"Identifying the degree of online standardisation: A cross-national analysis of American brands' websites in Europe", en the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Alemania, 3 de junio de 2005. |
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"Antecedents and consequences of advertising standardisation: A conceptual model and research propositions", en the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Alemania, 3 de junio de 2005. |
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"Evidence from Japan: A preliminary scale development of consumer perceptions on mobile portal sites", en the 4th International Conference on Research in Advertising (ICORIA) , Saarland University, Saarbrücken, Alemania, 4 de junio de 2005. |
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“External search, content credibility and intrinsic gratifiers influencing attitude toward wireless ads", en Asia-Pacific Conference of the Association for Consumer Research , Seúl, Korea del Sur, 14 de mayo de 2004. |
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“Capturing heterogeneity in wireless advertising perceptions: A Japanese case", en the 2005 Conference of the American Academy of Advertising , Houston, Texas, EE.UU., 31 de marzo, 2005. |
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“Consumer acceptance of wireless advertising: An exploratory study", en the 2004 Conference of the American Academy of Advertising , Baton Rouge, Louisiana, EE.UU., 31 de marzo de 2005. |
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“Attitude towards wireless ads: The case of Japanese consumers", en the 33rd European Marketing Academy (EMAC) Conference 2004 : Worldwide marketing? Murcia, España, 19 de mayo de 2004. |
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“Right messages for the right site: Online creative strategies by Japanese multinationals", en the 2003 Conference of the American Academy of Advertising , Denver, Colorado, EE.UU., 28 de marzo de 2003. |
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“Corporate image reflected on Japanese multinationals product-based Websites: A cross-cultural examination", en the 32nd European Marketing Academy (EMAC) Conference 2003 Marketing: Responsible and Relevant? Glasgow, RU, 22 de mayo de 2003. |
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“Online information strategies by Japanese multinationals: A content analysis of Web ads in Japan, Spain and the U.S.", en Academy of Marketing Science 2002 Multicultural Marketing Conference , Valencia, España, 28 de junio de 2002. |
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“Reflections of the self: Internet advertising standardization by Japanese multinationals in Japan, Spain and the U.S.”, en International Conference Building Transatlantic Bridges: Comparative Mass Communication Research , Association for Education in Journalism and Mass Communication Research y Knight Foundation, Londres, RU, 6 de enero de 2002. |
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| 2) Presentación oral de trabajos en Conferencias Nacionales: |
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"Estandarización de Marketing Internacional. Una modelización de las estrategias publicitarias en la Unión Europea" en el XVII Encuentro de Profesores Universitarios de Marketing Madrid , 23 de september de 2005. |
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“La investigación en España en comportamiento del consumidor" en el XVI Encuentro de Profesores Universitarios de Marketing Córdoba , 25 de septiembre de 2003. |
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